Redesign Rural Tourism Product Based Digital Nomadism Postpandemic COVID-19 in Bali

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Fransisco Situmorang
Erwin Trisnajaya Karthana

Abstract

This study analyzes efforts to redesign and develop rural tourism products based on digital nomadism
in the Tegalmengkeb Village post-COVID-19 pandemic. Data obtained through observation,
documentation, and interviews with twelve informants selected using purposive sampling. Data were
analyzed using a qualitative approach. This study indicates that rural tourism products-based digital
nomadism is feasible to develop in Tegalmengkeb Village, especially Banjar Kelecung Kelod, by
providing an adequate internet connection and constructing co-spaces. This study contributes to
policy recommendations for tourism development in Tegalmengkeb Village and enriches literature
regarding the outcome of digital nomadism destinations in rural areas still very minimal among
academics

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