Masyarakat Pariwisata : Journal of Community Services in Tourism https://journal.stp-bandung.ac.id/index.php/mp <p style="text-align: justify;"><img style="margin: 8px;" src="https://journal.stp-bandung.ac.id/public/journals/3/journalThumbnail_en_US.jpg" alt="Masyarakat Pariwisata: Journal of Community Services in Tourism" width="247" height="347" align="left" /></p> <p style="text-align: justify;"><a href="https://journal.stp-bandung.ac.id/index.php/mp"><strong>Masyarakat Pariwisata: Journal of Community Services in Tourism</strong></a> <a href="https://issn.lipi.go.id/terbit/detail/20210624041627542" target="_blank" rel="noopener">(ISSN 2798-1010)</a> is a peer-reviewed journal which is published by Sekolah Tinggi Pariwisata Bandung (Bandung Tourism Institute). <a href="https://journal.stp-bandung.ac.id/index.php/mp"><strong>Masyarakat Pariwisata: Journal of Community Services in Tourism</strong></a> aims at initiating and stimulating advances in Community Services of Tourism. Therefore, it publishes papers that promote new ideas, models, approaches, and paradigms by contributing to the advances in knowledge and theory of community services in Tourism.</p> <p style="text-align: justify;">The journal covers applied research studies and review articles, both in the format of full-length articles and research notes. Applied research studies are expected to examine relationships among variables relevant to hospitality and tourism by employing appropriate analytical or statistical techniques. High-quality review articles that address the latest advances and develop theoretical knowledge or thinking about key aspects of hospitality and tourism are accepted. Research notes are short articles that report advances in methodology, exploratory research findings or extensions/discussions of prior research.</p> <p style="text-align: justify;"><a href="https://journal.stp-bandung.ac.id/index.php/mp"><strong>Masyarakat Pariwisata: Journal of Community Services in Tourism</strong></a> will also welcome commentary in response to published articles. All papers are subject to a double-blind peer-review process based on an initial screening by the editor criteria for evaluation include a significant contribution to the field, conceptual quality, appropriate methodology, and clarity of exposition.</p> en-US <p>Authors who publish with this journal agree to the following terms:</p> <ol> <li class="show">Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="https://creativecommons.org/licenses/by-sa/4.0/">Creative Commons Attribution License</a> that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.</li> <li class="show">Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</li> <li class="show">Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See <a href="http://opcit.eprints.org/oacitation-biblio.html" target="_blank" rel="noopener">The Effect of Open Access</a>).</li> </ol> mp@stp-bandung.ac.id (Dr. Brantas, M.Pd) rer@stp-bandung.ac.id (Reggy Renaldy, S.Par) Sat, 31 Dec 2022 00:00:00 +0000 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Strategi Komunikasi Pemasaran Dinas Pariwisata dan Kebudayaan Kabupaten Pangandaran melalui Media Sosial Instagram @Pangandaran.Tourism https://journal.stp-bandung.ac.id/index.php/mp/article/view/924 <p><em>Many businesses incorporate social media into their marketing and communications plans. Companies use social media in an effort to attract more customers. The Department of Tourism and Culture (Disparbud) of Pangandaran Regency, is a government agency authorized to manage tourism and culture in the district. The purpose of this study was to describe the social media marketing communication strategy of Instagram Disparbud Pangandaran Regency by combining a descriptive approach with a qualitative approach. Based on the findings of this study, Disparbud Pangandaran Regency carried out a marketing communication strategy consisting of five stages, namely marketing objectives, marketing audiences, message and media design, promotion mix, and evaluation. Through these five stages, it can increase the interest of visits for the marketing communication strategy that has been implemented. However, the increase in tourist interest occurs situationally.</em></p> Faizal Rafsanzani, Dewi Kurniasih Copyright (c) 2022 Faizal Rafsanzani, Dewi Kurniasih https://creativecommons.org/licenses/by-sa/4.0 https://journal.stp-bandung.ac.id/index.php/mp/article/view/924 Thu, 29 Dec 2022 00:00:00 +0000 Penerapan Collaborative Governance Pusat Informasi Wisata Ngebel Melalui Website Dolanngebel.com https://journal.stp-bandung.ac.id/index.php/mp/article/view/925 <p>The Ngebel District Government developed website technology in collaboration with Akedimis to advance the tourism potential sector towards the digital era. The purpose of this study is to describe the collaborative development of the dolanngebel.com website as tourism information on Ngebel's potential. The method used in this study is a qualitative method, the data used can be obtained from observation, in-depth interviews, and documentation. This website was developed to facilitate access for tourists to find Ngebel tourist information through social media. The results of this study in Collaborative Governance resulted in a strategy carried out by the Ngebel District government in collaboration with academics, namely inviting business people to be able to operate websites to increase tourist visitors and carry out promotions through social media regarding the development of the dolanngebel.com website to attract visiting tourists.</p> Sindy Novia Ardana, Yusuf Adam Hilman, Robby Darwis Nasution, Bambang Widiyahseno Copyright (c) 2022 Sindy Novia Ardana, Yusuf Adam Hilman, Robby Darwis Nasution, Bambang Widiyahseno https://creativecommons.org/licenses/by-sa/4.0 https://journal.stp-bandung.ac.id/index.php/mp/article/view/925 Thu, 29 Dec 2022 00:00:00 +0000 Potensi Pariwisata Di Wilayah Pesisir Kabupaten Buleleng, Bali https://journal.stp-bandung.ac.id/index.php/mp/article/view/940 <p><em>The coastal area is a space that has potential in various aspects. This coastal area is important to be developed both in the renewable and non-renewable natural resources sector. In practice, Indonesia is still considered unable to utilize and manage coastal area resources. As a result, the potentials they have have not been able to provide optimal utilization in regional economic development. The people of Buleleng in the Province of Bali where most of the population are fishermen also feel the same way. Many fishermen live on the poverty line and until now have not been prosperous due to the small income in their daily livelihood. In this study, the data collection method as well as information used the Analytical Hierarchy Process approach based on SWOT analysis (Strength, Weakness, Opportunity, Threat). The results of the study indicate that there is a need for development both in the economic sector of the coastal area and in community development. The strategy that can be used is to increase technology and specialization so that the coastal areas of Buleleng can compete.</em></p> <p><strong>Keywords<em>:</em></strong><em> Economic Management</em><em>; </em><em>Community Development</em><em>; </em><em>Coastal Areas</em></p> Retha Pramesti, Danang Agung Indriatno, Muthia Redha Fadhilah, Nanda Athalla Putra, Fadhli Wibisetya Pratama Copyright (c) 2022 Retha Pramesti, Danang Agung Indriatno, Muthia Redha Fadhilah, Nanda Athalla Putra, Fadhli Wibisetya Pratama https://creativecommons.org/licenses/by-sa/4.0 https://journal.stp-bandung.ac.id/index.php/mp/article/view/940 Thu, 29 Dec 2022 00:00:00 +0000 Fishermen Community Based Tourism Development in Packaging Surf Fishing Activities for Tourist in Pangandaran Beach Destination https://journal.stp-bandung.ac.id/index.php/mp/article/view/929 <p>The coastal area in Pangandaran Beach Destination has been developed for marine tourism activities. Surf fishing by Cikidang village fisherman is one of marine activities that attract tourists for recreation. Surf fishing is one of sustainable &nbsp;fishing techniques for marine tourism development which provide Cikidang fishermen opportunity to create it as tourist fishing activities in friendly environment. This community service study aims to investigate the challenge and benefit, also assist the Cikidang fisherman community in making surf fishing tourism package as community based tourism development to increase their additional income as well as to enhance their surf fishing tourism product development knowledge and skill. The method used in this community service study is a participatory survey approach and analyzed descriptively based on depth-interview and field observation. The result of this study show the surf fishing is a friendly environment activities. The surf fishing tourism package program operation phase should be divided into three stages consist of preparation, catching, and cooking services for one day tourist activities. The surf fishing operator is suggested managed by three type of fishermen group associated with the Cikidang fish auction place. &nbsp;The offering surf fishing tourism package price is calculated based on the fisherman local guide fee, surf fishing tools&nbsp; and equipment rate, and cooking services rate.</p> Beta Budisetyorini, Deddy Adisudharma, Dicky Arsyul Salam, Wisi Wulandari, Mega Fitriani Adiwarna Prawira Copyright (c) 2022 Beta Budisetyorini, Deddy Adisudharma, Dicky Arsyul Salam, Wisi Wulandari, Mega Fitriani Adiwarna Prawira https://creativecommons.org/licenses/by-sa/4.0 https://journal.stp-bandung.ac.id/index.php/mp/article/view/929 Thu, 29 Dec 2022 00:00:00 +0000 Strategi Penataan Lingkungan Berbasis Masyarakat Di Kawasan Pantai Kastela Ternate, Maluku Utara https://journal.stp-bandung.ac.id/index.php/mp/article/view/850 <p>Abstrak</p> <p>Kota Ternate merupakan salah salah satu Kota yang memiliki destinasi wisata bahari yang potensial, salah satunya adalah Pantai Kastela yang terletak di keluarahan Kastela. Kondisi lingkungan di sekitar pantai Kastela yang kurang tertata menjadi salah satu hal yang perlu dibenahi untuk mengembangkan pariwisata pantai Kastela. Oleh karena itu CSR PT Pertamina Patra Niaga Fuel Terminal Ternate menyelenggarakan program penataan lingkungan Kawasan Pantai Kastela. Program ini bertujuan untuk menata kawasan wisata Ring 1 Pertamina dengan melibatkan peran serta masyarakat melalui pembentukan pokdarwis. Program penataan lingkungan di Kawasan Pantai Kastela diselenggarakan dengan menggunakan strategi kegiatan <em>focus group discussion </em>(FGD) dan perencanaan kerja, sosialisasi penataan lingkungan, pengukuhan kelompok sadar wisata, pelatihan manajemen wisata, pengadaan infastruktur, dan Kerjasama dengan berbagai instansi.</p> <p><strong>Kata Kunci</strong>: Penataan; Lingkungan; Pantai Kastela; Berbasis Masyarakat</p> Raras Handiwiyanto, Muh Haris, Rizkiyanto M. Taher Copyright (c) 2022 Raras Handiwiyanto, Muh Haris, Rizkiyanto M. Taher https://creativecommons.org/licenses/by-sa/4.0 https://journal.stp-bandung.ac.id/index.php/mp/article/view/850 Thu, 29 Dec 2022 00:00:00 +0000