https://journal.stp-bandung.ac.id/index.php/mp/issue/feed Masyarakat Pariwisata : Journal of Community Services in Tourism 2022-12-31T00:00:00+00:00 Dr. Brantas, M.Pd mp@stp-bandung.ac.id Open Journal Systems <p style="text-align: justify;"><img style="margin: 8px;" src="https://journal.stp-bandung.ac.id/public/journals/3/journalThumbnail_en_US.jpg" alt="Masyarakat Pariwisata: Journal of Community Services in Tourism" width="247" height="347" align="left" /></p> <p style="text-align: justify;"><a href="https://journal.stp-bandung.ac.id/index.php/mp"><strong>Masyarakat Pariwisata: Journal of Community Services in Tourism</strong></a> <a href="https://issn.lipi.go.id/terbit/detail/20210624041627542" target="_blank" rel="noopener">(ISSN 2798-1010)</a> is a peer-reviewed journal which is published by Sekolah Tinggi Pariwisata Bandung (Bandung Tourism Institute). <a href="https://journal.stp-bandung.ac.id/index.php/mp"><strong>Masyarakat Pariwisata: Journal of Community Services in Tourism</strong></a> aims at initiating and stimulating advances in Community Services of Tourism. Therefore, it publishes papers that promote new ideas, models, approaches, and paradigms by contributing to the advances in knowledge and theory of community services in Tourism.</p> <p style="text-align: justify;">The journal covers applied research studies and review articles, both in the format of full-length articles and research notes. Applied research studies are expected to examine relationships among variables relevant to hospitality and tourism by employing appropriate analytical or statistical techniques. High-quality review articles that address the latest advances and develop theoretical knowledge or thinking about key aspects of hospitality and tourism are accepted. Research notes are short articles that report advances in methodology, exploratory research findings or extensions/discussions of prior research.</p> <p style="text-align: justify;"><a href="https://journal.stp-bandung.ac.id/index.php/mp"><strong>Masyarakat Pariwisata: Journal of Community Services in Tourism</strong></a> will also welcome commentary in response to published articles. All papers are subject to a double-blind peer-review process based on an initial screening by the editor criteria for evaluation include a significant contribution to the field, conceptual quality, appropriate methodology, and clarity of exposition.</p> https://journal.stp-bandung.ac.id/index.php/mp/article/view/924 Strategi Komunikasi Pemasaran Dinas Pariwisata dan Kebudayaan Kabupaten Pangandaran melalui Media Sosial Instagram @Pangandaran.Tourism 2022-12-14T09:03:20+00:00 Faizal Rafsanzani faizal.41818269@mahasiswa.unikom.ac.id Dewi Kurniasih dewi.kurniasih@email.unikom.ac.id <p><em>Many businesses incorporate social media into their marketing and communications plans. Companies use social media in an effort to attract more customers. The Department of Tourism and Culture (Disparbud) of Pangandaran Regency, is a government agency authorized to manage tourism and culture in the district. The purpose of this study was to describe the social media marketing communication strategy of Instagram Disparbud Pangandaran Regency by combining a descriptive approach with a qualitative approach. Based on the findings of this study, Disparbud Pangandaran Regency carried out a marketing communication strategy consisting of five stages, namely marketing objectives, marketing audiences, message and media design, promotion mix, and evaluation. Through these five stages, it can increase the interest of visits for the marketing communication strategy that has been implemented. However, the increase in tourist interest occurs situationally.</em></p> 2022-12-29T00:00:00+00:00 Copyright (c) 2022 Faizal Rafsanzani, Dewi Kurniasih https://journal.stp-bandung.ac.id/index.php/mp/article/view/925 Penerapan Collaborative Governance Pusat Informasi Wisata Ngebel Melalui Website Dolanngebel.com 2022-12-14T08:54:58+00:00 Sindy Novia Ardana sindy@gmail.com Yusuf Adam Hilman adam_hilman@umpo.ac.id Robby Darwis Nasution darwisnasution69@gmail.com Bambang Widiyahseno bambangwid@umpo.ac.id <p>The Ngebel District Government developed website technology in collaboration with Akedimis to advance the tourism potential sector towards the digital era. The purpose of this study is to describe the collaborative development of the dolanngebel.com website as tourism information on Ngebel's potential. The method used in this study is a qualitative method, the data used can be obtained from observation, in-depth interviews, and documentation. This website was developed to facilitate access for tourists to find Ngebel tourist information through social media. The results of this study in Collaborative Governance resulted in a strategy carried out by the Ngebel District government in collaboration with academics, namely inviting business people to be able to operate websites to increase tourist visitors and carry out promotions through social media regarding the development of the dolanngebel.com website to attract visiting tourists.</p> 2022-12-29T00:00:00+00:00 Copyright (c) 2022 Sindy Novia Ardana, Yusuf Adam Hilman, Robby Darwis Nasution, Bambang Widiyahseno https://journal.stp-bandung.ac.id/index.php/mp/article/view/940 Potensi Pariwisata Di Wilayah Pesisir Kabupaten Buleleng, Bali 2022-12-14T08:21:45+00:00 Retha Pramesti rethapramesti1@gmail.com Danang Agung Indriatno danangagungindriatno@students.undip.ac.id Muthia Redha Fadhilah Muthiaredhafadhilah@students.undip.ac.id Nanda Athalla Putra nandaathallaputra@students.undip.ac.id Fadhli Wibisetya Pratama Fadhliwibisetyapratama@students.undip.ac.id <p><em>The coastal area is a space that has potential in various aspects. This coastal area is important to be developed both in the renewable and non-renewable natural resources sector. In practice, Indonesia is still considered unable to utilize and manage coastal area resources. As a result, the potentials they have have not been able to provide optimal utilization in regional economic development. The people of Buleleng in the Province of Bali where most of the population are fishermen also feel the same way. Many fishermen live on the poverty line and until now have not been prosperous due to the small income in their daily livelihood. In this study, the data collection method as well as information used the Analytical Hierarchy Process approach based on SWOT analysis (Strength, Weakness, Opportunity, Threat). The results of the study indicate that there is a need for development both in the economic sector of the coastal area and in community development. The strategy that can be used is to increase technology and specialization so that the coastal areas of Buleleng can compete.</em></p> <p><strong>Keywords<em>:</em></strong><em> Economic Management</em><em>; </em><em>Community Development</em><em>; </em><em>Coastal Areas</em></p> 2022-12-29T00:00:00+00:00 Copyright (c) 2022 Retha Pramesti, Danang Agung Indriatno, Muthia Redha Fadhilah, Nanda Athalla Putra, Fadhli Wibisetya Pratama https://journal.stp-bandung.ac.id/index.php/mp/article/view/929 Fishermen Community Based Tourism Development in Packaging Surf Fishing Activities for Tourist in Pangandaran Beach Destination 2022-12-14T08:37:24+00:00 Beta Budisetyorini betasetyorini@gmail.com Deddy Adisudharma latitudesbdg@gmail.com Dicky Arsyul Salam dickyarsyul@gmail.com Wisi Wulandari w.wulandari@stp-bandung.ac.id Mega Fitriani Adiwarna Prawira megafitriani0902@gmail.com <p>The coastal area in Pangandaran Beach Destination has been developed for marine tourism activities. Surf fishing by Cikidang village fisherman is one of marine activities that attract tourists for recreation. Surf fishing is one of sustainable &nbsp;fishing techniques for marine tourism development which provide Cikidang fishermen opportunity to create it as tourist fishing activities in friendly environment. This community service study aims to investigate the challenge and benefit, also assist the Cikidang fisherman community in making surf fishing tourism package as community based tourism development to increase their additional income as well as to enhance their surf fishing tourism product development knowledge and skill. The method used in this community service study is a participatory survey approach and analyzed descriptively based on depth-interview and field observation. The result of this study show the surf fishing is a friendly environment activities. The surf fishing tourism package program operation phase should be divided into three stages consist of preparation, catching, and cooking services for one day tourist activities. The surf fishing operator is suggested managed by three type of fishermen group associated with the Cikidang fish auction place. &nbsp;The offering surf fishing tourism package price is calculated based on the fisherman local guide fee, surf fishing tools&nbsp; and equipment rate, and cooking services rate.</p> 2022-12-29T00:00:00+00:00 Copyright (c) 2022 Beta Budisetyorini, Deddy Adisudharma, Dicky Arsyul Salam, Wisi Wulandari, Mega Fitriani Adiwarna Prawira https://journal.stp-bandung.ac.id/index.php/mp/article/view/850 Strategi Penataan Lingkungan Berbasis Masyarakat Di Kawasan Pantai Kastela Ternate, Maluku Utara 2022-10-05T09:52:43+00:00 Raras Handiwiyanto rarashan19@gmail.com Muh Haris juks.haris@gmail.com Rizkiyanto M. Taher rizkimtaher@gmail.com <p>Abstrak</p> <p>Kota Ternate merupakan salah salah satu Kota yang memiliki destinasi wisata bahari yang potensial, salah satunya adalah Pantai Kastela yang terletak di keluarahan Kastela. Kondisi lingkungan di sekitar pantai Kastela yang kurang tertata menjadi salah satu hal yang perlu dibenahi untuk mengembangkan pariwisata pantai Kastela. Oleh karena itu CSR PT Pertamina Patra Niaga Fuel Terminal Ternate menyelenggarakan program penataan lingkungan Kawasan Pantai Kastela. Program ini bertujuan untuk menata kawasan wisata Ring 1 Pertamina dengan melibatkan peran serta masyarakat melalui pembentukan pokdarwis. Program penataan lingkungan di Kawasan Pantai Kastela diselenggarakan dengan menggunakan strategi kegiatan <em>focus group discussion </em>(FGD) dan perencanaan kerja, sosialisasi penataan lingkungan, pengukuhan kelompok sadar wisata, pelatihan manajemen wisata, pengadaan infastruktur, dan Kerjasama dengan berbagai instansi.</p> <p><strong>Kata Kunci</strong>: Penataan; Lingkungan; Pantai Kastela; Berbasis Masyarakat</p> 2022-12-29T00:00:00+00:00 Copyright (c) 2022 Raras Handiwiyanto, Muh Haris, Rizkiyanto M. Taher