Tinjauan Literatur Sistematis terhadap Pengalaman Wisatawan dalam Kegiatan Wisata Halal

Main Article Content

Samsudin Arifin Dabamona


The development of the tourism industry cannot be separated from its relationship with the experience of tourists who have been involved at an emotional, physical, intellectual, or even spiritual level. Halal tourism is unique and different because the tourist experience becomes bound by Islamic laws and regulations. This research is a literature review study that aims to map and reflect on the literature based on academic databases in the field of halal tourism and tourist experiences. Using a content analysis approach to 51 academic writings, this study illustrates the distribution of tourists and halal tourism, provides context in scientific disciplines and focuses on geographic coverage and an overview of the tourist experience based on typology. The results of the study indicate some areas that are still underexplored and recommend solutions to solve them.

Article Details



Abbasian, S. (2021). 'Good idea but not here’! A Pilot Study of Swedish Tourism Stakeholders’ Perceptions of Halal Tourism. Sustainability (Switzerland), 13(5), 1–17. https://doi.org/10.3390/su13052646

Altunel, M. C., & Erkurt, B. (2015). Cultural tourism in Istanbul: The mediation effect of tourist experience and satisfaction on the relationship between involvement and recommendation intention. Journal of Destination Marketing & Management, 4(4), 213–221. https://doi.org/10.1016/j.jdmm.2015.06.003

Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19, 150–154. https://doi.org/10.1016/j.tmp.2015.12.008

Battour, M. M., Battor, M. M., & Ismail, M. (2012). The Mediating Role of Tourist Satisfaction: A Study of Muslim Tourists in Malaysia. Journal of Travel & Tourism Marketing, 29(3), 279–297. https://doi.org/10.1080/10548408.2012.666174

Boğan, E. (2020). Halal Tourism: The Practices of Halal Hotels in Alanya, Turkey. Journal of Tourism and Gastronomy Studies, 8(1), 29–42. https://doi.org/10.21325/jotags.2020.534

Cutler, S. ., & Carmichael, B. (2010). The Dimensions of the Tourist Experience. In M. Morgan, P. Lugosi, & B. Ritchie (Eds.), The Tourism and Leisure Experience: Consumer and Managerial Perspectives (1st ed., pp. 3–26). Bristol- Buffalo-Toronto: Channel View Publications.

Dabamona, S.A. (2019). “I Then Called My Father Straight Away to Ask”: Educational School Trips and Cultural Identity. In A. H. Omar (Ed.), The GLOCAL 2019:The Global Council on Anthropological Linguistics 2019,in Asia (pp. 526–533). London: SOAS University of London. https://doi.org/10.47298/cala2019.17-1

Dabamona, Samsudin Arifin, & Cater, C. (2019). Understanding students’ learning experience on a cultural school trip: findings from Eastern Indonesia. Journal of Teaching in Travel & Tourism, 19(3), 216–233. https://doi.org/10.1080/15313220.2018.1561349

Dinar Standard. (2021). State of the Global Islamic Economy Report 2020/2021. State of the Global Islamic Economy Report 2020/21. Retrieved from https://haladinar.io/hdn/doc/report2018.pdf

El-Gohary, H. (2016). Halal tourism, is it really Halal? Tourism Management Perspectives, 19, 124–130. https://doi.org/10.1016/j.tmp.2015.12.013

Emerald. (2022). Journal of Islamic Marketing (JIMA) Description. Retrieved July 30, 2022, from https://www.emeraldgrouppublishing.com/journal/jima

Fajriyati, I., Afiff, A. Z., Gayatri, G., & Hati, S. R. H. (2020). Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of customer satisfaction. Heliyon, 6(6), 1–14. https://doi.org/10.1016/j.heliyon.2020.e04324

FMI. (2022). Halal Tourism Market Snapshot (2022-2032). Retrieved July 25, 2022, from https://www.futuremarketinsights.com/reports/halal-tourism-industry-overview#

Garrod, B., & Nicholls, S. (2022). British tourists ’ adjustment to cultural expectations in Muslim-majority countries. Tourism Management, 91(December 2021), 1–11. https://doi.org/10.1016/j.tourman.2022.104500

Han, H., Al-Ansi, A., Olya, H. G. T., & Kim, W. (2019). Exploring halal-friendly destination attributes in South Korea: Perceptions and behaviors of Muslim travelers toward a non-Muslim destination. Tourism Management, 71, 151–164. https://doi.org/10.1016/j.tourman.2018.10.010

Harahsheh, S., Haddad, R., & Alshorman, M. (2019). Implications of marketing Jordan as a Halal tourism destination. Journal of Islamic Marketing, 11(1), 97–116. https://doi.org/10.1108/JIMA-02-2018-0036

Henderson, J. C. (2016). Halal food, certification and halal tourism: Insights from Malaysia and Singapore. Tourism Management Perspectives, 19, 160–164. https://doi.org/10.1016/j.tmp.2015.12.006

IHLC. (2022). Indonesia Halal Markets Report 2021/2022. Jakarta. Retrieved from https://isef.co.id/wp-content/uploads/2021/10/ReportIndonesiaHalal2021_2022.pdf

Isa, S. M., Chin, P. N., & Mohammad, N. U. (2018). Muslim tourist perceived value: a study on Malaysia Halal tourism. Journal of Islamic Marketing, 9(2), 402–420. https://doi.org/10.1108/JIMA-11-2016-0083

Jaelani, A. (2017). Halal Tourism Industry in Indonesia: Potential and Prospects. International Review of Management and Marketing, 7(3), 25–34. https://doi.org/10.2991/aebmr.k.201116.027

Jeaheng, Y., Al-Ansi, A., & Han, H. (2019). Halal-friendly Hotels: Impact of Halal-friendly Attributes on Guest Purchase Behaviors in the Thailand Hotel Industry. Journal of Travel & Tourism Marketing, 36(6), 729–746. https://doi.org/10.1080/10548408.2019.1631940

Mastercard-Crescentrating. (2022). Global Muslim Travel Index 2022 Report. Singapore. Retrieved from https://www.crescentrating.com/download/thankyou.html?file=j-EXWnF4_GMTI_2022_Report_-_FINAL.pdf

Oktadiana, H., Pearce, P. L., & Chon, K. (2016). Muslim Travellers’ Needs : What Don’t We Know ? Tourism Management Perspectives, 20, 124–130. https://doi.org/10.1016/j.tmp.2016.08.004

Peristiwo, H. (2020). Indonesian and Malaysian potential for a halal tourism industry. African Journal of Hospitality, Tourism and Leisure, 9(1), 1–16.

Perry, A., & Hammond, N. (2002). Systematic Reviews: The Experiences of a PhD Student. Psychology Learning & Teaching, 2(1), 32–35. https://doi.org/10.2304/plat.2002.2.1.32

Pickering, C., & Byrne, J. (2014). The Benefits of Publishing Systematic Quantitative Literature Reviews for PhD Candidates and Other Early-Career Researchers. Higher Education Research & Development, 33(3), 534–548. https://doi.org/10.1080/07294360.2013.841651

Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review, 76(4), 97–105.

Pratiwi, S. R., Dida, S., & Sjafirah, N. A. (2018). Strategi Komunikasi dalam Membangun Awareness Wisata Halal di Kota Bandung. Jurnal Kajian Komunikasi, 6(1), 78. https://doi.org/10.24198/jkk.v6i1.12985

Rahman, M. K. (2014). Motivating factors of Islamic Tourist’s Destination Loyalty: An Empirical Investigation in Malaysia. Journal of Tourism and Hospitality Management, 2(1), 63–77.

Rasul, T. (2019). The trends, opportunities and challenges of halal tourism: a systematic literature review. Tourism Recreation Research, 44(4), 434–450. https://doi.org/10.1080/02508281.2019.1599532

Ratnasari, R. T., Gunawan, S., Mawardi, I., & Kirana, K. C. (2021). Emotional experience on behavioral intention for halal tourism. Journal of Islamic Marketing, 12(4), 864–881. https://doi.org/10.1108/JIMA-12-2019-0256

Republika.co.id. (2019). Thailand Masuk Destinasi Wisata Populer Pasar Halal. Retrieved November 2, 2022, from https://www.republika.co.id/berita/internasional/asia/19/06/18/pt96lx368-thailandmasuk-destinasi-wisata-populer-pasar-halal

Samori, Z., Md Salleh, N. Z., & Khalid, M. M. (2016). Current trends on Halal tourism: Cases on selected Asian countries. Tourism Management Perspectives, 19(Part B), 131–136. https://doi.org/10.1016/j.tmp.2015.12.011

Shafaei, F., & Mohamed, B. (2015). Involvement and brand equity: a conceptual model for Muslim tourists. International Journal of Culture, Tourism and Hospitality Research, 9(1), 54–67. https://doi.org/10.1108/IJCTHR-06-2014-0050

Sidali, K. L., Kastenholz, E., & Bianchi, R. (2015). Food tourism, niche markets and products in rural tourism: combining the intimacy model and the experience economy as a rural development strategy. Journal of Sustainable Tourism, 23(8–9), 1179–1197. https://doi.org/10.1080/09669582.2013.836210

Suhartanto, D., Dean, D., Wibisono, N., Astor, Y., Muflih, M., Kartikasari, A., … Hardiyanto, N. (2020). Tourist Experience in Halal Tourism : What Leads to Loyalty ? Current Issues in Tourism, 24(14), 1–15. https://doi.org/10.1080


Tichaawa, T. M., & Mhlanga, O. (2018). Muslim Tourist Experiences and Return Intention in Hotels : A South African Study. ŒCONOMICA, 14(4), 42–57.

Wahidati, L., & Sarinastiti, E. N. (2019). Perkembangan Wisata Halal di Jepang. Jurnal Gama Societa, 1(1), 8–19. https://doi.org/10.22146/jgs.34043

Walker, K., & Moscardo, G. (2014). Encouraging sustainability beyond the tourist experience: ecotourism, interpretation and values. Journal of Sustainable Tourism, 22(8), 1175–1196. https://doi.org/10.1080/09669582.2014.918134

Wijayanti, A., & Damanik, J. (2019). Analysis of the tourist experience of management of a heritage tourism product: case study of the Sultan Palace of Yogyakarta, Indonesia. Journal of Heritage Tourism, 14(2), 166–177. https://doi.org/10.1080/1743873X.2018.1494182

Yang, E. C. L., Khoo-Lattimore, C., & Arcodia, C. (2017). A Systematic Literature Review of Risk and Gender Research in Tourism. Tourism Management, 58, 89–100. https://doi.org/10.1016/j.tourman.2016.10.011

Yonhap News Agency. (2019). Over 1 Million Muslim Tourists to Visit South Korea This Year. Retrieved November 2, 2022, from https://en.yna.co.kr/

Zaini, A. R., & Yoyo, Y. (2021). The awareness of Muslim consumers towards the Halal logo in Malaysia. Akademika, 91, 27–37. Retrieved from https://doi.org/10.17576/akad-2021-91IK-03

Zamani-Farahani, H., & Musa, G. (2012). The relationship between Islamic religiosity and residents’ perceptions of socio-cultural impacts of tourism in Iran: Case studies of Sare’in and Masooleh. Tourism Management, 33(4), 802–814. https://doi.org/10.1016/j.tourman.2011.09.003