Journal of Event, Travel and Tour Management

Masa Depan Hybrid Exhibition dari Perspektif Pelaku Industri

Sat, 31 Dec 2022 00:00:00 +0000

Hybrid Exhibition atau Pameran yang dilaksanakan Hibrida secara luring dan daring menjadi trend dan berkembang pesat saat Pandemi Covid-19 terjadi terutama pada tahun 2021. Pembatasan bahkan pelarangan berbagai kegiatan perhelatan termasuk kegiatan pameran mendorong berbagai cara termasuk munculnya inovasi teknologi yang mendukung pameran hibrida. Penelitian ini bertujuan untuk memahami pandangan pelaku industri MICE terhadap pengembangan hybrid exhibition saat ini dan masa depan. Metode penelitian menggunakan pendekatan kualitatif dengan analisis deskriptif dari data yang dikumpulkan melalui wawancara mendalam dan diskusi kelompok menggunakan teknik delphi. Narasumber yang diwawancarai pada penelitian ini adalah tiga pemimpin perusahaan MICE dan satu praktisi penyedia jasa hybrid sedangkan peserta diskusi adalah 5 pimpinan dan dua narasumber ahli dari akademisi. Pengkodean tematik dengan melakukan analisis pengkodean satu siklus menemukan bahwa inovasi teknologi yang sudah dikembangkan belum siap dijalankan ketika masa kenormalan baru terjadi dan pulih nanti. Pelaku Industri melihat penggunaan inovasi teknologi pameran hibrida hanya salah satu pendukung yang memberikan nilai tambah khususnya untuk pasar B2B, namun belum bisa diandalkan menjadi kunci utama suksesnya pameran. Inovasi teknologi yang ada belum mampu menggantikan pengalaman sesungguhnya bahkan bisa jadi tidak akan pernah bisa mengganti suasana pameran secara luring di masa depan.

Pemetaan Pola Perjalanan Wisata di Desa Ngargoretno, Salaman, Magelang Jawa Tengah

Fri, 31 Dec 2021 00:00:00 +0000

The Ngargoretno Tourism Village has experience an increase in tourism activities in recent times along with the increase in attractions and the number of visitors, especially after the pandemic. To be able to provide an experience that is accordance with the tourism concept of the Ngargoretno Tourism Village which launched educational tourism, it is considered necessary to provide a choice of various forms of travel patterns that are formed according to the character of the tourist village destination of Ngargoretno and the character of visiting tourist. The theory used in making the travel pattern of this research is Lew and McKercher (2016). The method used in this study is a descriptive method with a qualitative approach. The analytical technique used in making the travel pattern uses four approaches, namely, the process of collecting data, reducing data, presenting data and drawing conclusions. The four analytical techniques were carried out to analyze the data obtained from the results of this research and get conclusions about the research carried out. The data collection tool used is an interview guide. This research was conducted as an effort so that the research results can be used as a basis for reference for the tourism stakeholders of Ngargoretno Village and the government of Magelang Regency to be able to design tourism activity development programs, and it is hoped that this research will become a recommendation for relevant stakeholders who will develop and promote Ngargoretno as a Tourism Village that acts as a buffer for orobudur as a Super Priority Tourist Destiantion Area.

Strategi Pengembangan Produk Paket Wisata (Studi Kasus di PT. Viva Wisata Indonesia)

R. Anggi P. Supriadi — Sat, 31 Dec 2022 00:00:00 +0000

Business competition in the travel industry is increasingly sharp and fierce. The role of conventional travel agents began to be replaced by online travel agents through various products supported by an application. But not all travel company products are controlled by online travel agents, likes tour package products. The purpose of this research is to produce a tour package product development strategy that can be used by PT. Viva Wisata Indonesia, as well as conventional travel agents in general, in the face of competition problems, especially facing online travel agents. Not all products in the travel industry can be serviced according to the technology sistem, such as tour package products, there are many factors that cause these products to require touch and communication between humans. Tour package products which consist of various components of tour packages, in the preparation and planning require continuous communication to get the necessary details so that the packages produced are in accordance with the needs of consumers. The suggestions that can be given from this research are related to strategies in developing tourism package products in order to remain competitive in the future, such as market expansion so that the products produced are more varied, making product variations between ready packages and tailor-made, and the formation of creative teams related to the preparation of tour packages that are in accordance with the current trends.

Analisis Sales Promotion dan Personal Branding Terhadap Keputusan Pembelian Paket Pernikahan Venrose Wedding Organize di Kota Bandung

Mon, 09 Jan 2023 00:00:00 +0000

This study aims to determine the effect of Sales Promotion and Personal Branding, partially or simultaneously on the decision to purchase a Venrose WO wedding package. This study uses quantitative methods using a sample of 100 respondents. Primary data and secondary data are used as data sources in this study. This study uses the SPSS tool for multiple linear regression analysis. The results showed that Sales Promotion partially had a significant effect on purchasing decisions, Personal Branding partially had a significant effect on purchasing decisions, and Sales Promotion and Personal Branding simultaneously had a very significant effect on purchasing decisions.

Perencanaan Pola Perjalanan Wisata Heritage di Kota dan Kabupaten Cirebon

Sat, 31 Dec 2022 00:00:00 +0000

Kota dan Kabupaten Cirebon merupakan salah satu daerah di Provinsi Jawa Barat yang khususnya wisata heritage sudah seharusnya Kota dan Kabupaten Cirebon memiliki perencanaan pola perjalanan wisata heritage . Tujuan dari penelitian ini adalah untuk mengetahui kondisi profil wisatawan, atraksi wisata, fasilitas wisata, serta waktu yang dibutuhkan didalam melakukan sebuah perjalanan wisata di Kota dan Kabupaten Cirebon, sehingga dapat menghasilkan rekomendasi berupa perencanaan sebuah pola perjalanan wisata heritage, yang dapat berguna bagi Pemerintah daerah serta masyarakat yang ada di wilayah tersebut. Metode penelitian yang dipergunakan adalah metode deskriptif, dengan menggunakan teknik pengumpulan data berupa observasi, penyebaran kuesioner, wawancara dan studi kepustakaan, disertai dengan alat pengumpulan data berupa Daftar Periksa (checklist), Kuesioner, dan Pedoman Wawancara. Teknik sampling yang digunakan adalah probability sampling disertai dengan teknik pengambilan sampel yaitu cluster sampling. Hasil penelitian menunjukkan bahwa kondisi profil wisatawan yang ada di Cirebon adalah berusia 30-38 tahun, dimana mayoritas diantara mereka berminat untuk berkunjung kembali ke Cirebon dan kebanyakan diantara mereka merupakan wisatawan FIT (free individual traveller) yang mengatur perjalanan mereka sendiri. Untuk kondisi atraksi wisata heritage, Cirebon memiliki beragam atraksi wisata yang sangat menarik untuk dikunjungi oleh wisatawan. Sementara itu, untuk kondisi fasilitas sarana dan prasarana wisata, hasil pengamatan menunjukkan bahwa industri pariwisata di Cirebon telah berkembang dengan pesat, sehingga hal ini dapat memudahkan wisatawan Ketika melakukan perjalanan wisata menuju dan selama berada di wilayah ini. Untuk kondisi waktu tempuh yang diperlukan oleh wisatawan selama melakukan perjalanan wisata, dinilai sudah cukup baik, dimana jarak lokasi antar atraksi wisata yang berdekatan menjadi salah satu kuncinya. Tim peneliti membuat rekomendasi sebuah pola perjalanan wisata heritage di Cirebon, yang dapat dijadikan acuan didalam pembuatan paket wisata heritage serta diharapkan dapat berguna bagi Pemerintah Daerah, pelaku pariwisata beserta seluruh masyararakat Kota dan Kabupaten Cirebon.

Travelling During The COVID-19 Pandemic

Audrey Adeline, Widya Natassha Rachim, Ramadhanty Cahyaning Rizky — Sat, 31 Dec 2022 00:00:00 +0000

The research is to study the domestic tourists’ considerations and perceived risks and how they allay the disharmony that occurs between the desire to travel and to stay at home because of the pandemic situation, to their decision making in traveling to Bali. Data were collected through questionnaires to 96 domestic Bali tourists and interview with 5 individuals from them to gain deeper insights on the travel decision-making process between January-February 2022, a point where the COVID-19 case in Indonesia rose once again after its stagnant low case report in the third quarter of 2021. Regression analysis was performed and suggest that there is an impact between the perceived risk on purchase decision-making. In addition, results revealed that for the most part, these domestic tourists tend to set aside their worries about COVID-19 and other safety concerns so that their choice to visit Bali can be more prominent, essentially because of feeling weary with the pandemic situation which makes them feeling the urgency to escape from the “routine”.