https://journal.stp-bandung.ac.id/index.php/jett/issue/feed Journal of Event, Travel and Tour Management 2022-01-31T06:56:15+00:00 Bagus Githa Adhitya M. baa@stp-bandung.ac.id Open Journal Systems <p style="text-align: justify;"><img style="margin: 8px;" src="https://journal.stp-bandung.ac.id/public/journals/4/JETT.png" alt="JETT" width="251" height="353" align="left" /><a href="https://journal.stp-bandung.ac.id/index.php/jett"><strong>JETT : Journal of Event, Travel and Tour Management</strong></a>. <a href="https://issn.lipi.go.id/terbit/detail/20220311460971010">(ISSN : 2829-0046)</a> is a scientific journal of Travel Department, Bandung Institute of Tourism. This journal aims to disseminate literacy studies and information based on the results of research and development that have been carried out as a result of critical thinking about events and the travel industry.</p> <p>All literacy studies and research are expected to be able to solve any problems both in current and future time.</p> https://journal.stp-bandung.ac.id/index.php/jett/article/view/613 Destination Branding, Destination image and Influenced by Destination Selection oleh Meeting Planners Existing Destination 2022-01-31T06:54:46+00:00 Etty Khongrat etty.khongrad@bisnis.pnj.ac.id <p>This research aims to examine and analyze the effect of Destination Branding on Destination Image. Testing and analyzing the effect of destination branding on destination selection and destination image on destination selection. Meeting planners who live in existing destination. This research used an explanatory research with simple random sampling technique. Data collection techniques were carried out with questionnaires that distributed to 165 respondents Meeting Planners who lived in Jakarta and Bali. The data analysis used in the study is General Structured Component Analysis (GSCA). The results of this study indicate that the GSCA analysis results have shown that Destination Branding has no significant effect on the Destination Image, with a path coefficient of 0.54554 with a value (p-value 0.272&gt; 0.005). The results of the GSCA analysis have proven that Destination Branding has a significant effect on destination selection with a path coefficient of 0.2660 and a p-value &lt;0.001. The results of the GSCA analysis have shown that destination image has a significant positive effect on Destination Selection with a path coefficient of 0.299 with a p-value of &lt;0.001.</p> 2021-12-21T00:00:00+00:00 Copyright (c) 2022 Journal of Event, Travel and Tour Management https://journal.stp-bandung.ac.id/index.php/jett/article/view/589 Tingkat Kesiapan Venue MICE Di Era New Normal COVID-19 (Stusi Kasus DKI Jakarta) 2021-12-14T07:04:00+00:00 YOSI ERFINDA yosi.erfinda@univpancasila.ac.id ZETA NOOR FALAH zetanf8@gmail.com <p><em>Coronavirus disease (COVID-19) is an infectious disease caused by SARS-CoV-2 Virus. In Beginning of 2020, World Health Organization has declared as Pandemic all around the world. It has paralysed economic activities which include Meeting, Incentive, Convention and Exhibition and forced all governments in the world, including Indonesia set a policy of controlling and preventing COVID-19.This policy force of the activity New Normal in Indonesia. Based on statement by Ministry of Tourism and Economic Creative in 2020 there some 84,8% MICE activities in Indonesia was cancelled. Ministry of tourism and economic creative made policy for reduce impact of pandemic through </em><em>Cleanliness, Health, Safety and Environmental Sustainability</em> <em>for MICE. DKI Jakarta is&nbsp; the object of this research. The researcher can collected 38 respondens of Venue in DKI Jakarta such as Hotel, Convention Center, Resort and Apartement used online survey. Research Methodology use GAP Analysis to compare between the application of health protocol that done by Venue MICE or against a standard applied in guidance of CHSE for MICE in Indonesia. There are 8(eight) criteria in guidance of CHSE for MICE. The research result showed that 1(one) criteria is food and beverages providers fulfilled the achievements 100% . And for 7(seven) criteria in positions of 75% - &lt; 100% it means the current of Venue MICE in the standard assessment result with the standard applied in guidance CHSE is will fulfilled. This should&nbsp; served as reference Venue MICE in DKI Jakarta can organize MICE activities in Era of New Normal.</em></p> 2021-12-21T00:00:00+00:00 Copyright (c) 2022 Journal of Event, Travel and Tour Management https://journal.stp-bandung.ac.id/index.php/jett/article/view/615 Penyusunan Pola Perjalanan Wisata di Desa Wisata Pagerharjo, Kecamatan Samigaluh, Kabupaten Kulonprogo, Daerah Istimewa Yogyakarta 2022-01-21T03:46:07+00:00 Endang Komesty enk@stp-bandung.ac.id Cucu Kurniati cuk.stpb@yahoo.com Nur Komariah mari_stpbdg@yahoo.com Ayu Nurwitasari nurwitasariayu@gamil.com <p><em>The Covid-19 pandemic has destroyed almost all of the world's tourism activities. But behind that, the pandemic brings opportunities to change the tourism industry, such as creating new trends for people to travel such as nature tourism, staycations, and road trips because they are considered safer. One of the destinations that tourists choose to unwind is Borobudur. The tourist village located in the buffer zone of the Borobudur destination is Pagerharjo Village which has 10 hamlets. However, until now there has been no pattern of travel involving all hamlets in the Pagerharjo Village area. This study aims to produce recommendations for several travel patterns based on an inventory of tourist attractions, facilities and infrastructure, accessibility, distance and travel time in Pagerharjo Village. This study uses descriptive qualitative research methods using in Ibrahim (2015). The data obtained were based on interviews with the Borobudur Authority Agency (BOB), the Village Head of Pagerharjo Village and Kompepar of Pagerharjo Village. So that the resulting recommendations will make it easier for tourists to travel in Pagerharjo Village.</em></p> 2021-12-21T00:00:00+00:00 Copyright (c) 2022 Journal of Event, Travel and Tour Management https://journal.stp-bandung.ac.id/index.php/jett/article/view/612 Strategi Diferensiasi Produk Event Dalam Manajemen Pemasaran Untuk Menghadapi Pandemi Covid-19 2022-01-21T03:32:46+00:00 Dany Natakusuma danitrijata@gmail.com <p><em>Pandemi COVID- 19 membuat sektor pariwisata turun yang mengakibatkan turunnya pendapatan maupun event yang ditangani oleh perusahaan sehingga tidak mencapai target. Penelitian ini bertujuan untuk mengetahui Strategi Diferensiasi Produk Event dalam Manajemen Pemasaran PT. Tiga Karya Bali Menghadapi Pandemi Covid 19. Teknik analisis yang digunakan adalah teknik analisis deskriptif kualitatif dan alat yang digunakan adalah bauran pemasaran (marketing mix) 7p yaitu; product, price, place, promotion, people, process, dan pysical evidence. Teknik analisis data tersebut akan dipertajam menggunakan analisis SWOT untuk pengambilan langkah tepat dalam penetapan Strategi Diferensiasi Produk Event dalam Manajemen Pemasaran PT. Tiga Karya Bali Menghadapi Pandemi Covid 19. Tujuan penggunaan penelitian deskriptif kualitatif adalah untuk membuat penjelasan secara sistematis dan akurat mengenai Strategi Diferensiasi Produk Event dalam Manajemen Pemasaran PT. Tiga Karya Bali Menghadapi Pandemi Covid 19. Data primer maupun sekunder yang didapatkan dan di analisa, sehingga dapat meghasilkan suatu kesimpulan dan rekomendasi yang sesuai yaitu mengetahui Strategi Diferensiasi Produk Event dalam Manajemen Pemasaran PT. Tiga Karya Bali Menghadapi Pandemi Covid 19. Hasil Penelitian yang didapat adalah bagaimana PT. Tiga Karya Bali melakukan suatu diferensiasi produk seperti membuat event organizer, wedding organizer, dan coffee shop untuk menyesuaikan situasi pandemi yang saat ini terjadi.</em></p> 2021-12-21T00:00:00+00:00 Copyright (c) 2022 Journal of Event, Travel and Tour Management https://journal.stp-bandung.ac.id/index.php/jett/article/view/545 Teknik Interpretasi Pemandu Disabilitas Netra pada Tour Map My Day 2022-01-21T03:44:33+00:00 Angel Saling Marito Sagala 201721898@stp-bandung.ac.id <p>Tour Map My Day adalah kegiatan ketika penyandang disabilitas netra melakukan walking tour menyusuri jalan di Kota Bandung dengan ditemani oleh pemandu disabilitas netra untuk memberikan interpretasi mengenai objek yang dilewati. Penelitian ini bertujuan untuk mengetahui bagaimana teknik interpretasi pemandu disabilitas netra yang baik pada Tour Map My Day. Dalam penelitian ini terdapat empat komponen yaitu enjoyable, relevant, well organized dan theme dalam teknik interpretasi pemandu disabilitas netra pada Tour Map My Day. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kualitatif. Objek dalam penelitian ini adalah pemandu Tour Map My Day yang merupakan kegiatan dari Tune Map Indonesia. Metode pengumpulan data yang digunakan adalah wawancara dengan lima narasumber terkait dan studi dokumentasi. Alat penggunaan data yang digunakan adalah pedoman wawancara. Teknik analisis data yang digunakan yaitu reduksi data, pemaparan data, coding, mengambil kesimpulan lalu diverifikasi. Hasil penelitian menunjukkan bahwa dalam memberikan interpretasi bagi penyandang disabilitas netra dalam sebuah tour memerlukan teknik yang berbeda dengan peserta tour pada umumnya, teknik tersebut terbagi menjadi empat dimensi yaitu enjoyable, relevant, well organized dan theme. Rekomendasi dari penelitian ini adalah teknik interpretasi enjoyable, relevant, well organized dan theme yang dapat pemandu disabilitas netra terapkan pada Tour Map<br>My Day.</p> 2021-12-21T00:00:00+00:00 Copyright (c) 2022 Journal of Event, Travel and Tour Management https://journal.stp-bandung.ac.id/index.php/jett/article/view/611 Pengaruh Aspek MICE Terhadap Kunjungan Wisatawan Ke Kota Malang Di Era New Normal 2022-01-31T06:56:15+00:00 Aisya Lowine Sativa irwan.yulianto@unmer.ac.id Irwan Yulianto irwan.yulianto@unmer.ac.id <p>This research was conducted to determine the influence of MICE aspects on tourist visits to Malang in the New Normal Era. Researchers conducted this study as an effort to provide answers that aspects of MICE have an effect in increasing tourist visits to Malang during the recovery of the tourism sector in the new normal era. This study research uses quantitative method by describing secondary data through archives and records obtained from the Dinas Kepemudaan, Olahraga dan Pariwisata Kota Malang. The results showed that the simultaneous test (F<sub>hitung</sub> =74.6 &gt; F <sub>table</sub> =3.48), then the variable Meeting (X1), Incentive (X2), Convention (X3), Exhibition (X4) stimultan significantly and positively affect the variable tourist visits (Y). The test result t (partial) on the Meeting variable (X1) has a (t<sub>hitung</sub> 2,720 &gt; T <sub>table</sub> 2,262) and Convention (X3) has a (t<sub>hitung</sub> 3,457 &gt; T <sub>table</sub> 2,262) so that the variable Meeting (X1) and Exhibition (X3) have a significant effect on tourist visits. In variable Incentive (X2) has a (t<sub>hitung</sub> 1,479 &lt; T <sub>table</sub> 2,262) and Variable Exhibition (X4) has a (t<sub>hitung </sub>0.501 &lt; T <sub>table</sub> 2,262), so the Incentive variable (X2) and Exhibition (X4) have no significant effect on tourist visits.The result of multiple correlation coefficients (R) is 0.980; shows that together there is a strong and direct relationship between meeting variables (X1), Incentive (X2), Convention (X3), Exhibition (X4) with tourist visits (Y) of 98% while 2% are influenced by other variables outside of this study. The more MICE in Malang, the more tourists visit Malang.</p> 2021-12-21T00:00:00+00:00 Copyright (c) 2022 Journal of Event, Travel and Tour Management