Strategi Pengembangan Sport Event Rafting Berbasis Komunitas Di Kabupaten Lahat, Provinsi Sumatera Selatan

Main Article Content

Wisanggeni Agus Priyanto
Muhammad Iqbal Djohan
Dilla Pratiyudha Sayangbatti


This research focuses on the development of sport event rafting as a community-based special interest tourism product considering that Lahat Regency will host the Provincial Level Sports Week in South Sumatra in 2023. This study aims to determine the form of planning, implementation, evaluation and strategy owned by community-based sport rafting event in Lahat Regency in managing it as a Sports Tourism-based tourist destination. The method used is the mix method, which is a combination of quantitative and qualitative. For the quantitative approach, data collection techniques were used using random sampling with accidental sampling, while for the qualitative approach, data collection techniques were used using non-probability sampling with accidental sampling. For representative results, researchers took a number of 35 respondents. Analysis of the data used through the Miles and Huberman models. To test the validity using the triangulation method. Based on the results of the study, the SWOT analysis shows that the results of external and internal analysis obtained a combination of SO/strength and opportunity to get the highest score with a total value of 6.60, it is meaning that the determination of priority program indicators can be carried out by referring to mapping and encouraging special access from toll roads so that tourists get ease of accessibility to enjoy the natural landscape and tourist spots, especially rafting in Lahat Regency, as well as making river zoning for sports/competition and for family rafting.


Keywords: Sport Event; River Tourism; Development Strategy

Article Details




Journal Article:

Astuti, T. M. (2015). Sport Tourism To Increase Tourist Arrival In Indonesia. Jurnal Kepariwisataan Indonesia.

Baumann, R. Dkk. (2009). Bowling In Hawaii Examining The Effectiveness Of Sports-Based Tourism Strategies. Journal Of Sports Economics. Vol. 10

Brymer, E., Downey, G. J. & Gray, T. L. (2009). Extreme Sports As a Precursor To Environmental Sustainability. Journal Of Sport & Tourism.

Burdge, B. & Vanclay, F. (1996). Social Impact Assesssment: A Contribution To The State Of The Kyart Series. Impact Assessment 14.

Cohen. (1984). The Impact Of Tourism On The Physical Environment, Annals Of Tourism Research 5.

Dixon, Anthony W. (2013) Assesing The Economic Impact Of Sport Tourist Expenditures Related To a University Baseball Season Attendance. Journal Of Issues In Intercolegiate Athletics.

Fauzan Azqia Fathul Huda. (2020). Pengaruh Aktivitas Olahraga Petualangan Terhadap Sikap Peduli Lingkungan Terhadap Mahasiswa Ilmu Keolahragaan Upi.

Fourie, J. Santana-Gallego, M. (2011). The Impact Of Mega-Sport Events On Tourist Arrivals. Tourism Management. Vol. 32

Journal Play Of Time In Sport Vol 5. (2014). Rasaala Journal: Recreation And Society In Africa And Latin America.

Praisra Dkk. (2021). Potensi Wisata Olahraga Air Sungai Ciherang: Kayak X Water Sport Tourism Potential Ciherang River: Kayaking X. Jurnal Ilmu Olahraga Dan Kesehatan. Universitas Padjdajaran, Bandung

Suarka, Fany Maharani. (2010). Strategi pengembangan Ekowisata Di Desa Jehem Kecamatan Tembuku Kabupaten Bangli. Tesis. Universitas Udayana. Denpasar.

Yu. C. L, D. Janta. (2005). Resident’s Perspective on Developing CommunityBased Tourism – A Qualitative Study of Muen Ngoen Kong Community, Chiang Mai, Thailand.


Alastair, M. Morrison. (2013). Marketing And Managing Tourism Destinations. Usa: Roudledge.

Charles R. Goeldner & J.R. Brent Ritchie. (2003). Tourism: Principles, Practices, Philosophies, Ninth Edition, John Wiley & Sons Inc. Hoboken, New Jersey, Usa.

Cooper, Et. Al. (2005). Tourism Principle And Practice, 3nd Ed. Prentice Hall, Newyork.

Darsono, N Dan Setria. (2008). Olahraga Alam. Jakarta: Pt Perca.

Fandeli, Chalid. (1995). Dasar-Dasar Manajemen Kepariwisataan Alam. Liberty: Yogyakarta.

Griffin, (2004). Manajemen, Alih Bahasa Gina Gania, Erlangga, Jakarta

Goeldner, C. R., Ritchie, J. R. B. (2003): Tourism: Principles, Practices, Philosophies. Hoboken, Willey

Hax Ac, Majluf Ns. (1991). The Strategy Concept And Process: a Pragmatic Approach. New Jersey: Prentice- Hall, Inc

Higham, J. (2005). Introduction To Sport Tourism Destination Marketing And Management. In Sport Tourism Destination. Issues, Opportunities And Analysis.Oxford: Elsevier Butterworth-Heinemann.

Ismayanti. (2010). Pengantar Pariwisata. Jakarta: Pt. Gramedia Widisarana 6869

Kusmayadi Dan Sugiarto, Endar. (2000). Metode Penelitian Dalam Bidang Kepariwisataan. Jakarta: Pt. Gramedia Pustaka Utama.

Pendit. (2002), Pengalaman Penerapan Bisnis Hasil Daerah Gramedia Pustaka Utama: Jakarta.

Quinn, James Brian, Hennry Mintzberg, & Robbert M.James., (1999), The Strategy Process : Concepts, Contexts And Cases Prentice Hall. Inc New Jersey.

Rocharungsat, Pimrawee. (2008). Community- Based Tourism In Asia In: Moscardo, Gianna. (Eds) Community Capacity For Tourism Development. Usa:Cabi

Singarimbun M Dan Soffian E. (1989). Metode Penelitian Survai. LP3ES. Jakarta.

Sugiyono. (2011). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung: Alfabeta.

Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatifdan R & D. Bandung, Alfabeta

Sunaryo, B. (2013). Kebijakan Pembangunan Destinasi Pariwisata Konsep dan Aplikasinya di Indonesia. Yogyakarta: Gava Media

Tisnawati. S dan K. Saefullah. (2005). Pengantar Manajemen. Jakarta. Prenadamedia Group.

Internet Source


Https://Www.Globenewswire.Com/News-Release/2021/10/19/2316653/0/En/GlobalAdventure-Tourism- Market-Projected-To-Garner-1-796-243-8-Million-Revenue-By-2027-And-Rise-At-a-Cagr-Of-15-0-From-2020-To-2027-Exclusive-Report-320-Pages-By-Research-Dive.Html